October 2020

Bruegmann Has The On-Shelf Merchandising Solutions For A New In-Store Reality

Shopping has changed. Retailers are re-tooling their stores – Brands are trying to adjust

In March, when President Trump declared coronavirus a national emergency, food retail revenue soared over 25% from February, “collapsing more than eight years of dollar growth into a few weeks,” FMI said in a report. As of April, food retail revenue remained more than 10% higher than pre-pandemic levels.

The retail surge also reversed long-term food spending trends, in which food retail had gradually declined since the early 1990s as foodservice crept up. Food retail’s share of food spending rose from 50% in February, to 63% in March, and then 68% in April according to the FMI study. Meanwhile, restaurants — forced to close or offer only takeout and/or delivery — saw their share of food retail spending drop from around 50% to roughly 35%.

The new shopper looks very different from the old one

Insights: New Shoppers

  • Shop less often
  • Visit fewer stores
  • Spend more on each trip
  • Use less time on each trip
  • Are satisfied with smaller assortment
  • Are prepared with a list

Some more details about shopper behavior:

  • Just over 50% said they now want to “get in and out” of stores quickly, a goal only 13% said they had before the crisis hit. – Path To Purchase IQ
  • 79% of shoppers are heading to the store with specific ingredients on their list – Path To Purchase IQ
  • Nearly 50% of shoppers now identify themselves as trip planners, vs. fewer than 25% before the pandemic began – Path To Purchase IQ
  • 86% of shoppers who encountered out-of-stocks tried a substitute brand. 43% of those shoppers indicated that they now prefer the newly tried brand. – Progressive Grocer



Supporting today’s in-store shopper means creating a safe, easy and efficient store environment. Bruegmann has the on-shelf merchandising solutions for a new in-store reality

  1. Fronting and Organization: Get the basics right keeping shelves well organized, fronted and shoppable at all times. FlexRoller and Bruegmann’s line of pushers do just that by automatically front-facing products to the shelf edge.
  2. Communication: Assist the shopper to making informed purchasing decisions with store guidance, education and on-shelf communication. Bruegmann’s range signage capabilities such as shelf cubes, shelf-edge strips and aisle markers help retailers guide and inform their customers.
  3. Cross-merchandising: Making shopping easy to sell more and increase basket size. Impulse strips make products available where they can be sold in combination with other relevant products.
Shelf Management Bruegmann Portfolio
Signage Impulse Strip Communication Cross Merchandising