FlexRoller was originally developed for beverages. Therefore it is the category that benefits the most from the FlexRoller merchandising system. The following survey among store mangers shows the main benefits.
It is difficult to keep the dairy cooler fronted, clean and organized at all times due to the fast turnover and large packages.FlexRoller will ensure a dairy shelf that looks great at any time of the day even 5 hours after the last restocking.
It is difficult to keep the cold vault fronted, clean and organized at all times due to the fast turnover of beverages.
FlexRoller will ensure a cold vault shelf that looks great at any time of the day even 5 hours after the last restocking.
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FlexRoller combined with the Pull-out-shelf is the most efficient and effective way to merchandise categories like spices, vitamins, etc
Feed-back from Store managers (New Zealand January 2011)
“The main benefit is of course is the rotation. There is no excuse for poor rotation with the new set up once the training has been completed.” (Foodstuffs)
“I think they’re great. Easy back filling, means everything doesn’t have to be taken off the shelves for dusting.” (Healtheries)
“They look tidier and we don’t have to worry about attaching them to the shelves with zip ties, they are more secure than a stand.” (Healtheries)
“The new racking shows up less dust and looks professional, therefore the appearance of the category is better.” (Red Seal Natural Health)
“Stock rotation, filling, and cleaning of the lids takes much less time with the new racks.” (Red Seal Natural Health)
“Because the product automatically moves forward customers can always see a product if there is stock on the shelf. This is important particularly for the products located on the lower racks. Again helps improve category appearance.” (Red Seal Natural Health)
Convey a strong brand message at the point where the shopper decides.
Merchandise products with limited shelf life so that there is less waste – first in/first-out.
Use the divider that best fits the product category.
The best shelf for the right category.
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