Whitepaper

October 2018

Shopper Marketing of C-Stores

How to make your store attractive for shoppers.

whitepaper

A recent article by Convenience Store News magazine points out that C-stores could do so much more around shopper marketing.

The C-store channel as well as Shopper Marketing lie at the core of Bruegmann’s business .We developed our products and solutions based on main insights which we are sharing in this whitepaper:
  1. Shopper Requirements
  2. Shopper Behavior
  3. Retail Environment

In addition we are showing how we convert those insights into products and services:
  1. Shelf Organization and Fronting
  2. In-Store Communication
  3. Cross-Merchandising

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May 2017

Retail Execution of Shopper Marketing

The success of Shopper Marketing depends on excellent retail execution.

whitepaper

The key success factor of a Shopper Marketing campaign is to influence shoppers’ permanent behavior to buy more which ultimately grows consumption and sales. The only place to make this happen is the store – on the shelf !

The whitepaper explains and explores the role in-store merchandising equipment plays at each stage of the shopper decision making process:

  1. Products getting NOTICED
  2. To getting picked up and EVALUATED
  3. Getting SELECTED for purchase.

→ Converting shoppers to buyers is the main objective of any Shopper Marketing initiative

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September 2016

Fronting Drives Sales

A consistently, permanently fronted shelf is the necessary application to increase sales in a retail store environment.

flexroller_wp Shopper Insights
  • Seven reasons why every retailer and brand should prioritize the shelf in any retail activation strategy, campaign or project

 

Shelf Management Strategy and Equipment
  • The main objective of shelf management is to make the shelf easy, fast and convenient to shop for consumers

 

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

 

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February 2015

The Successful In-Store Execution of Category Management

The Shelf – one of the most important, yet least understood retail purchasing concepts category management tools

flexroller_wp
  • Current status of Category Management
  • Process, steps and tools
  • The evolution of in-store activation
  • Shelf management tools
  • A case study

 

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

 

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September 2014

The Importance of Fronting Products on the Shelf

Why is a fronted, well organized shelf so important?

flexroller_wp
  • Consumers always prefer to shop a well organized shelf in any store.
  • Well planned, organized and stocked shelves have a significant effect on purchase behavior.
  • Consumers want stores that are easy and friendly to shop and want their favorite brands at a fair price.

 

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

 

Click HERE to have the whitepaper emailed instantly

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I have read the privacy policy. I agree that my details and data will be collected and stored electronically in order to answer my enquiry. For more information, see privacy policy. Note: You can revoke your consent at any time for the future by e-mail to info@bruegmann-usa.com.

 


January 2014

The Last Three Feet of Shopper Marketing

The shelf is one of the most important, yet least appreciated, Shopper Marketing tools.

flexroller_wp

Get the whitepaper and find out about the following:

  • Why the shelf is one of the most important, yet least appreciated, Shopper Marketing tools.
  • How a well-merchandised shelf drives additional sales.
  • Why the shelf can make or break a shopper marketing campaign.

 

 

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Beverages Beverages Dairy Dairy Cold Vault Cold Vault Gondola Applications Gondola Applications Pull Out Shelf Pull Out Shelf Health & Beauty Health & Beauty

Beverages

FlexRoller was originally developed for beverages. Therefore it is the category that benefits the most from the FlexRoller merchandising system. The following survey among store mangers shows the main benefits.

Background

  • Email survey conducted with Store managers from a major Drug chain to gain feed back and perspective of the FlexRoller shelving system (USA , August 2010)
  • Response Rate was 70% (179 responses out of a possible 250)

Beverage
Criteria Improvement
(% of responses)
Operational Benefits 74.7%
Efficiency 65.5%
Rotation 63.8%
Speed 65.5%
Time Saving 71%
Improves Shopper Experience 86.8%


Verbal feedback quotes

“These are the best that I have seen around in any store. All of the other managers that come into my store are jealous and want them. You don't have to worry about product falling down or rollers not working.”

“Overall the system will be very useful. We enjoy working in the beverage section now. The old system was very time consuming. Thanks.”

“More facings of several sodas, means that we do not have to stock as often because we do not run out on the shelf. Also less facing because rollers allow product to stay faced.”

“It saves time on some things like rotating stock and not having to push items forward because the items slide easily on the rollers!”

Vitamins

Vitamins

Background

  • Difficult to shop category with confusing selection and choice
  • Pusher systems make returning unwanted products difficult resulting in incorrect and messy shelving and damaged products

Solution

  • FlexRoller was introduced in 720 stores in 2010

Results

  • Sales increased 12% through having the right product at the shelf edge providing accessibility for the shopper making it easy for the shopper to replace any incorrectly selected product.
  • Additionally there has been a 28% reduction in damaged packaging which improved shopper satisfaction and profitability for the retailer.

Dairy

It is difficult to keep the dairy cooler fronted, clean and organized at all times due to the fast turnover and large packages.
FlexRoller will ensure a dairy shelf that looks great at any time of the day even 5 hours after the last restocking.

Traditional Shelving


Traditional Shelving

FlexRoller


Dairy - FlexRoller

Cold Vault

It is difficult to keep the cold vault fronted, clean and organized at all times due to the fast turnover of beverages.
FlexRoller will ensure a cold vault shelf that looks great at any time of the day even 5 hours after the last restocking.

USA case study  
Europe case study   Click a button for more detailed research information

Traditional Shelving


Cold Vault - Traditional Shelving

FlexRoller

Cold Vault - FlexRoller

Background

Background

Background

  • Difficult to shop category with confusing selection and choice
  • Pusher systems make returning unwanted products difficult resulting in incorrect and messy shelving and damaged products

Solution

  • FlexRoller was introduced in 720 stores in 2010

Results

  • Sales have increased 18% through having the right product at the shelf edge providing accessibility for the shopper.
  • Additionally there has been a 30% reduction in damaged packaging which improved shopper satisfaction and profitability for the retailer.

Spices

FlexRoller combined with the Pull-out-shelf is the most efficient and effective way to merchandise categories like spices, vitamins, etc

Spices

 

Feed-back from Store managers (New Zealand January 2011)

“The main benefit is of course is the rotation. There is no excuse for poor rotation with the new set up once the training has been completed.” (Foodstuffs) “I think they’re great. Easy back filling, means everything doesn’t have to be taken off the shelves for dusting.” (Healtheries) “They look tidier and we don’t have to worry about attaching them to the shelves with zip ties, they are more secure than a stand.” (Healtheries) “The new racking shows up less dust and looks professional, therefore the appearance of the category is better.” (Red Seal Natural Health) “Stock rotation, filling, and cleaning of the lids takes much less time with the new racks.” (Red Seal Natural Health) “Because the product automatically moves forward customers can always see a product if there is stock on the shelf. This is important particularly for the products located on the lower racks. Again helps improve category appearance.” (Red Seal Natural Health)

Front retainer branding

Convey a strong brand message at the point where the shopper decides.

 

Front retainer branding

Pull-out shelf

Merchandise products with limited shelf life so that there is less waste – first in/first-out.

 

Pull-out shelf

Divider options

Use the divider that best fits the product category.

 

Divider options

Shelf options

The best shelf for the right category.

 

Shelf options

 

  • Quick and easy installation
  • Custom made to fit any rack
  • Perfect for coolers
  • Maximum weight of products is dependent on substrate

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