Downloads

View our available downloads here

Installation Guide

Watch the Layover Installation Video and browse our various installation guides below

Ask your FlexRoller rep for strategies on how to maximize your horizontal shelf space!

Click To Download

Watch Layover Installation Video

How to Measure Guide

Download instructions on how to accurately obtain shelf measurements for the cold vault or center store shelving.

Cold Vault Measuring Guide

Gondola Measuring Guide

Informational Booklet

White Papers

Get insights into the Point of Purchase decision process with our white papers.


How to make your store attractive for shoppers

A recent article by Convenience Store News magazine points out that C-stores could do so much more around shopper marketing.

The C-store channel as well as Shopper Marketing lie at the core of Bruegmann’s business. We developed our products and solutions based on main insights which we are sharing in this whitepaper:

1. Shopper Requirements
2. Shopper Behavior
3. Retail Environment

In addition we are showing how we convert those insights into products and services:

  1. Shelf Organization and Fronting
  2. In-Store Communication
  3. Cross-Merchandising

The success of Shopper Marketing depends on excellent retail execution.

The key success factor of a Shopper Marketing campaign is to influence shoppers’ permanent behavior to buy more which ultimately grows consumption and sales. The only place to make this happen is the store – on the shelf !

The whitepaper explains and explores the role in-store merchandising equipment plays at each stage of the shopper decision making process:

  1. Products getting NOTICED
  2. To getting picked up and EVALUATED
  3. Getting SELECTED for purchase.

→ Converting shoppers to buyers is the main objective of any Shopper Marketing initiative

A consistently, permanently fronted shelf is the necessary application to increase sales in a retail store environment.

Shopper Insights

  • Seven reasons why every retailer and brand should prioritize the shelf in any retail activation strategy, campaign or project

Shelf Management Strategy and Equipment

  • The main objective of shelf management is to make the shelf easy, fast and convenient to shop for consumers

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

The Shelf – one of the most important, yet least understood retail purchasing concepts category management tools

  • Current status of Category Management
  • Process, steps and tools
  • The evolution of in-store activation
  • Shelf management tools
  • A case study

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

Why is a fronted, well organized shelf so important?

  • Consumers always prefer to shop a well organized shelf in any store.
  • Well planned, organized and stocked shelves have a significant effect on purchase behavior.
  • Consumers want stores that are easy and friendly to shop and want their favorite brands at a fair price.

Get the whitepaper and find out insights about why a fronted shelf can help your retail stores perform better – increased sales and reduced labor costs.

The shelf is one of the most important, yet least appreciated, Shopper Marketing tools.

Get the whitepaper and find out about the following:

  • Why the shelf is one of the most important, yet least appreciated, Shopper Marketing tools.
  • How a well-merchandised shelf drives additional sales.
  • Why the shelf can make or break a shopper marketing campaign.