Each track consists of many rollers which fit closely together to eliminate friction caused by the product packaging and weight.
The tracks are held together with an aluminum frame, which is designed to help strengthen the shelf as well as allows for air flow when installed in coolers and fridges.
FlexRoller was originally developed for beverages. Therefore it is the category that benefits the most from the FlexRoller merchandising system. The following survey among store mangers shows the main benefits.
| Criteria | Improvement (% of responses) |
|---|---|
| Operational Benefits | 74.7% |
| Efficiency | 65.5% |
| Rotation | 63.8% |
| Speed | 65.5% |
| Time Saving | 71% |
| Improves Shopper Experience | 86.8% |
“These are the best that I have seen around in any store. All of the other managers that come into my store are jealous and want them. You don't have to worry about product falling down or rollers not working.”
“Overall the system will be very useful. We enjoy working in the beverage section now. The old system was very time consuming. Thanks.”
“More facings of several sodas, means that we do not have to stock as often because we do not run out on the shelf. Also less facing because rollers allow product to stay faced.”
“It saves time on some things like rotating stock and not having to push items forward because the items slide easily on the rollers!”
It is difficult to keep the dairy cooler fronted, clean and organized at all times due to the fast turnover and large packages.
FlexRoller will ensure a dairy shelf that looks great at any time of the day even 5 hours after the last restocking.
It is difficult to keep the cold vault fronted, clean and organized at all times due to the fast turnover of beverages.
FlexRoller will ensure a cold vault shelf that looks great at any time of the day even 5 hours after the last restocking.
Additional Information Click the button to see some more detailed research on the cold vault.
FlexRoller combined with the Pull-out-shelf is the most efficient and effective way to merchandise categories like spices, vitamins, etc
Feed-back from Store managers (New Zealand January 2011)
“The main benefit is of course is the rotation. There is no excuse for poor rotation with the new set up once the training has been completed.” (Foodstuffs)
“I think they’re great. Easy back filling, means everything doesn’t have to be taken off the shelves for dusting.” (Healtheries)
“They look tidier and we don’t have to worry about attaching them to the shelves with zip ties, they are more secure than a stand.” (Healtheries)
“The new racking shows up less dust and looks professional, therefore the appearance of the category is better.” (Red Seal Natural Health)
“Stock rotation, filling, and cleaning of the lids takes much less time with the new racks.” (Red Seal Natural Health)
“Because the product automatically moves forward customers can always see a product if there is stock on the shelf. This is important particularly for the products located on the lower racks. Again helps improve category appearance.” (Red Seal Natural Health)
Convey a strong brand message at the point where the shopper decides.
Merchandise products with limited shelf life so that there is less waste – first in/first-out.
Use the divider that best fits the product category.
The best shelf for the right category.
