C-Store Chain USA - Sales Results

Sales in FlexRoller stores outperformed the sales in control stores by 4% .
Comparing several test stores WITH FlexRoller to several Control stores WITHOUT FlexRoller

 

C-Store Chain USA - Fronting

FlexRoller saves fronting time of about 1 to 1 ½ hours per day (14 doors)

 

Background

  • C-stores of several chains
  • Several test and one control stores across the USA
  • Test conducted in August-September 2011
Cold Vault Background

Definitions

  • Fronting: moving bottles which get stuck in the lanes to the front by pushing from the back, pulling from front and/or shaking whole glide
Test store Control store
Work required for Fronting
  • Minor fronting work required
  • Only when bottles fall or are put back incorrectly
  • Staff need to Front 4-6 times per day for 10-15 minutes each time
Impact of FlexRoller
  • No fronting required - Just some minor clean-up of about 10 minutes per day
  • FlexRoller saves about 1-1 ½ hours per day
  • Total: 40min to 1 ½ hours per day is spent by store staff on fronting

 

Quotes

“Saving about an hour a day would really help especially since they are cutting my payroll” “I have to do it every morning when I come in. I could spend the time much better on something else”

 

C-Store USA – Store Manager Evaluation

  • FlexRoller is highly appreciated and recommended by the store manager
  • FlexRoller ensures a consistently well organized presentation of the cold vault

 

Gravity Glide

FlexRoller

Cold Vault
Questionnaire 5
5 – Strongly agree
1 – Strongly disagree		 Test store with FlexRoller Control store with Gravity Glides
Overall impression of Merchandising system 4.0 2.9
Makes restocking easier 4.4 3.4
Makes restocking faster 4.2 3.4
Enhances the overall appearance of the cold vault 5.0 2.7
Reduces the occurrence of “out of reach” products 4.9 1.7
Reduces the occurrence of “out of stocks” 4.2 2.2
Makes it easier for customer to shop 4.4 2.7
The FlexRoller is a valuable addition to my cold vault 4.4 Not applicable
How likely would you recommend the system 4.9 2.7
Summary from open ended feedback No fronting necessary
Always looks great		 Fronting is often necessary
Looks unorganized quickly
Beverages Beverages Dairy Dairy Cold Vault Cold Vault Gondola Applications Gondola Applications Pull Out Shelf Pull Out Shelf Health & Beauty Health & Beauty

Beverages

FlexRoller was originally developed for beverages. Therefore it is the category that benefits the most from the FlexRoller merchandising system. The following survey among store mangers shows the main benefits.

Background

  • Email survey conducted with Store managers from a major Drug chain to gain feed back and perspective of the FlexRoller shelving system (USA , August 2010)
  • Response Rate was 70% (179 responses out of a possible 250)

Beverage
Criteria Improvement
(% of responses)
Operational Benefits 74.7%
Efficiency 65.5%
Rotation 63.8%
Speed 65.5%
Time Saving 71%
Improves Shopper Experience 86.8%


Verbal feedback quotes

“These are the best that I have seen around in any store. All of the other managers that come into my store are jealous and want them. You don't have to worry about product falling down or rollers not working.” “Overall the system will be very useful. We enjoy working in the beverage section now. The old system was very time consuming. Thanks.” “More facings of several sodas, means that we do not have to stock as often because we do not run out on the shelf. Also less facing because rollers allow product to stay faced.” “It saves time on some things like rotating stock and not having to push items forward because the items slide easily on the rollers!”

Vitamins

Vitamins

Background

  • Difficult to shop category with confusing selection and choice
  • Pusher systems make returning unwanted products difficult resulting in incorrect and messy shelving and damaged products

Solution

  • FlexRoller was introduced in 720 stores in 2010

Results

  • Sales increased 12% through having the right product at the shelf edge providing accessibility for the shopper making it easy for the shopper to replace any incorrectly selected product.
  • Additionally there has been a 28% reduction in damaged packaging which improved shopper satisfaction and profitability for the retailer.

Dairy

It is difficult to keep the dairy cooler fronted, clean and organized at all times due to the fast turnover and large packages.
FlexRoller will ensure a dairy shelf that looks great at any time of the day even 5 hours after the last restocking.

Traditional Shelving


Traditional Shelving

FlexRoller


Dairy - FlexRoller

Cold Vault

It is difficult to keep the cold vault fronted, clean and organized at all times due to the fast turnover of beverages.
FlexRoller will ensure a cold vault shelf that looks great at any time of the day even 5 hours after the last restocking.

Additional Information   Click the button to see some more detailed research on the cold vault.

Traditional Shelving


Cold Vault - Traditional Shelving

FlexRoller


Cold Vault - FlexRoller

Hair Color

Hair Color

Background

  • Difficult to shop category with confusing selection and choice
  • Pusher systems make returning unwanted products difficult resulting in incorrect and messy shelving and damaged products

Solution

  • FlexRoller was introduced in 720 stores in 2010

Results

  • Sales have increased 18% through having the right product at the shelf edge providing accessibility for the shopper.
  • Additionally there has been a 30% reduction in damaged packaging which improved shopper satisfaction and profitability for the retailer.

Spices

FlexRoller combined with the Pull-out-shelf is the most efficient and effective way to merchandise categories like spices, vitamins, etc

Spices

 

Feed-back from Store managers (New Zealand January 2011)

“The main benefit is of course is the rotation. There is no excuse for poor rotation with the new set up once the training has been completed.” (Foodstuffs) “I think they’re great. Easy back filling, means everything doesn’t have to be taken off the shelves for dusting.” (Healtheries) “They look tidier and we don’t have to worry about attaching them to the shelves with zip ties, they are more secure than a stand.” (Healtheries) “The new racking shows up less dust and looks professional, therefore the appearance of the category is better.” (Red Seal Natural Health) “Stock rotation, filling, and cleaning of the lids takes much less time with the new racks.” (Red Seal Natural Health) “Because the product automatically moves forward customers can always see a product if there is stock on the shelf. This is important particularly for the products located on the lower racks. Again helps improve category appearance.” (Red Seal Natural Health)

Front retainer branding

Convey a strong brand message at the point where the shopper decides.

 

Front retainer branding

Pull-out shelf

Merchandise products with limited shelf life so that there is less waste – first in/first-out.

 

Pull-out shelf

Divider options

Use the divider that best fits the product category.

 

Divider options

Shelf options

The best shelf for the right category.

 

Shelf options

 

  • Quick and easy installation
  • Custom made to fit any rack
  • Perfect for coolers
  • Maximum weight of products is dependent on substrate